The EU Data Act: Scope, Obligations and Enforcement
Regulation (EU) 2023/2854 (the Data Act) entered into force on January 11, 2024, and applied from September 12, 2025, with certain provisions phased in through
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Death to Bland Brands: Developing a Strong POV Worth Fighting For
UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition (UVP). Typically, we’re told to create a
End-of-Summer Planning: How to Sharpen Your Brand Before Q4 Hits
As summer winds down and business gears up for the final stretch of the year, now is the perfect time to pause, reflect, and refocus