Reach: Why Do Marketers Keep Chasing Audiences That Don’t Actually Exist?
Marketers have always gravitated toward the comfort of large reach numbers. On the surface, reach promises scale, influence, and opportunity. But outside of rare cultural
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The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you name