Organic Reach Is Shrinking. Attention Isn’t.
Marketing leaders don’t need another reminder that organic reach is declining. What’s changed more dramatically is where attention lives. Today: More than 200 billion Reels

Marketing leaders don’t need another reminder that organic reach is declining. What’s changed more dramatically is where attention lives. Today: More than 200 billion Reels
Let me be honest with you. Things feel different right now. Across industries, we are hearing the same thing. Leads are slower. People are hesitating.
For years, when marketing performance slipped, the instinct was to tweak the campaign—adjust the targeting, refresh the creative, increase the budget, or blame the platform.