Your
LinkedIn headline is one of the most visible sections of your LinkedIn profile.
Is it boring or does it tell your audience
who you help, and what you can do for them?
Think about it in the concept of your elevator pitch; describe what you
do and how you help others in the shortest time as possible.
What is a LinkedIn headline?
A LinkedIn headline is the section at the top of your profile where you can describe what you do in 120 characters or less. This appears next to your name in search results. LinkedIn will automatically choose your headline but if you customise yours, you’ll instantly differentiate yourself, giving prospects an interest in your products and services.
Ask yourself….
Which specific prospect do you help, what is their job title
and are they based in a specific geographical location?How do you help your prospect achieve their desired result?What is the benefit/s as a result?Add keywords that relate exactly to your industry and areas
of expertise. Using ‘strategic’ keywords
will help you appear in more searches. If you want your LinkedIn account to be a way
that people discover you… place an emphasis on keywords1.
Top tip….
Don’t have enough character space? If you have an iPhone, edit your headline via your LinkedIn app as it gives you more character space than the normal 120 characters! As I understand it, this is not available to other android phone users.
Once you have identified the above, it’s time to put that all together to create your perfect LinkedIn headline.
Let me summarise…
Your
LinkedIn headline is one of the most visible sections of your LinkedIn profile
so make the most of it.
Who are
your prospects? How do you help them to achieve
their desired results?
What are the benefits as a result?
By using
‘strategic’ keywords, you’ll appear in more searches.
Should you have any questions please don’t hesitate to get in touch, whether that’s for a bespoke LinkedIn
workshop for you, your team either face to face or remote-based. We also offer an outsourced social media
marketing support service, helping you to get on with what you do best.
By Ann
Davies, Director
1 LinkedIn Help Centre (2017)