Trending – how it helps your business to be ‘in the know’
So, what exactly does “trending” mean?
Undoubtedly, you have heard the word “trending”. Trending is the new trend on
the various social media platforms. But do you really know what exactly,
“trending” means?
In simple terms, trending means anything that is popular
or gaining in popularity. When the social masses are talking or
sharing on the same topic at the same time, it is termed asa trending topic.
Mostly these topics are deemed interesting – hot news –
conversational – and controversial; and so are the opinions of people sharing
their views on them.
How can trends help your business?
To be a successful business owner or entrepreneur, you should
know the importance of classifying business trends. Indeed, it is essential in
order to stay relevant in the ever-changing industry climates.
It’s also beneficial when crafting your business plan, to include the proper
budget and resources for trend-watching. This is to help ensure that your
business is in the know and following what people are talking about, sharing,
and suggestion, their views, and their likes and dislikes. These are powerful
influencers that will help shape and advance your business goals.
So if you really want to take your business to new heights, then
without a doubt you need to stay on top of the trends! A good social media marketing agency can
do this for you too, while saving you time and money; giving you the peace of
mind knowing they are on top of everything that is trending in your industry!
Wondering where to find these trends and trending topics?
Trending topics dominate on all the social media platforms, so
look no further. They are quickest way to discover everything that’s hot and
relevant!
You can do a random search of trends or set parameters for the
trends that are industry-specific to you.
For past generations, to
remain updated with any sort of information was simple – you read the newspaper
or watched the news on TV.
Today, however, so much has changed and we are inundated with
news – fake or real – via many outlets.
Thankfully, it’s relatively easy to quickly uncover the latest trends from
these various outlets on the main social media platforms like Twitter,
Facebook, LinkedIn, etc.
Generally, trending topics come in the form of #hashtags;
however, they can also be in the form of keywords that are used frequently on
different social media platforms.
TRENDING ON SOCIAL MEDIA PLATFORMS
Diving a little deeper, let’s review some of the social media
platforms and where to find access to the latest trends.
TRENDS ON TWITTER
Do you know Twitter is one of the first social media platform
used for trends?
List of Trends is located on the left-hand side of your twitter
profile page.
Here you will get all the latest information regarding what
people are talking about generally in form of tweets or using the #hashtags. You can also change the search
parameters to a local geographical region.
For more information regarding trends on twitter click here.
TRENDS ON FACEBOOK
Facebook, the largest social networking site in the world, also
features a “Trending” feed on the upper right-hand side of your newsfeed page.
Although this isn’t in real time like Twitter, it does provide a better
overview of what’s trending at the present moment.
For more information regarding ‘trending’ on Facebook visit this link.
GOOGLE TRENDS
Google is the No. 1 internet search engine and it helps you know
what is trending right now.
Visit Google Trends and
you will gain all the latest information; including relevant search functions
that can keep you well-informed of what the people are talking about.
You can search any key terms and can look whether their
popularity has increased or decreased over the time period. The page
combines the data from Google News, Google Search, and YouTube.
TRENDING ON YOUTUBE
YouTube offers trending videos located on the left-hand side of
the homepage.
If you go to the bottom of the youtube page, you can also modify your country to see what’s trending in other locations.
There are a few other excellent tools, in addition to those
listed above, to find trending content and topics,
like BuzzSumo, Reddit, and Buzzfeed.
How to get your business noticed
Ahhh, the use of #Hashtags …
By now, you should know that using #hashtags can give your
business more exposure on social media. Yep, hashtags work (and
they’re slightly addicting too.
;)).
In fact, hashtags help you to increase your business’ online
presence by making your articles or blog viewable to anyone who is interested
in your particular hashtag(s). So be creative and clever and definitely use
hashtags!
The more visibility for your business equals an increase in your
audiences, which increases the chances of leads and ultimately sales of course.
Here’s a current and informative video on using #hashtags
for Instagram. What was once
true on the number of hashtags used per post has been revised, so check it out
to see if you’re sticking with the trends of hashtagging.