After handling some big-budget ad accounts I am sharing the top 5 mistakes I did and many beginners do.
1. Copying other or Using General template:
Creative: In my opinion, 75% of your ad performance is dependent on your creatives. Try at least 3–4 designs if you are using a static image, try different color tone, fonts, and different clip arts then choose the better one.
Copy Text: Getting better with your ad copy is important, but it doesn’t mean you should copy others. We can take inspiration from other brands, but it’s important to add your brand value to your copy.
2. Understand Your OAP, i.e. Objective, Audience, and Placements:
A simple but crucial one is to decide your ad objective because Facebook will profile your audience based on finding the best person to take on that objective, so it’s better to take time and decide the objective of your campaign.
Audience: Define your audience for your budget, try not to use a wide range of audiences as it’s all about the relevance. For example, If you’re targeting the people with the interest of Business and Industry where your target is only the health care industry. Optimize your audience as much as you can.
Placement Automatic or Manual: Here let’s take another example Of targeting people in the food festival at Nashik, so here we have a specific location and idea of the situation that most of the audience will be on mobile. So targeting only mobile devices will be beneficial. Until and unless you don’t have a specific level of strategic planning doesn’t go with manual placements.
3. Use Facebook AI Tools:
Facebook knows your audience better than you, so it’s a good go with the tools. For example, Campaign Budget Optimization. How does it work? You just put your ad sets together into one and Facebook will find which ad set performs better and tries to spend more on it.
4. Ignoring the funnel:
Some so many advertisers are constantly focusing on only transactional ads which are a wrong mindset in my opinion. So try to provide them value first, give them some solution in advance then go for transactional one. It will build a brand value, your audience will understand you in a better way, and most importantly, people will listen to you because they know you.
5. Understand when to give up:
Many times marketers give up on their campaign too early, so we just have to understand a campaign with 1 or 2 days never going to give the results we want, and running ads continuously for a long time without understanding the insights is also the same condition.
Understand your acquired data from the running ad and try to optimize it accordingly to reach the goal.
While we understand the concepts and mistakes of Facebook advertising, we cannot underestimate the regular posting on these social media to create, maintain and increase the audience organically. For that, you can also use services from companies like www.socinova.com which provides you with the quality content posting services for social media platforms.