When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise, you’re wasting time and missing out on customers. Fortunately, yielding high-rate conversions doesn’t require some secret code or a magic formula. Instead, the following steps can make a big impact on your profit margin:
Focus on First-Party Data
First-party data is data that has come from the horse’s mouth, so to speak. It’s the information you’ve collected directly from your target audience via website visits, newsletter sign-ups, and social media follows. Focusing on this data is a great starting point because it belongs to people who have already bought (or are at least interested in) your product or service. So, make sure their names, email addresses, and locations are included in your Google Ads interface, and make sure that Google is able to locate your actual customers. If not, you’ll need to change up your campaign.
Reach Wider
Of course, relying on just your existing customers is a little bit like resting on your laurels, so you’ll need to expand your reach to make an impact. You can do this by using Google’s “in-market” and “affinity” audiences. Google builds these through the online behaviors of consumers that reveal elements like interests, purchasing purpose, and job roles.
Use “Smart Bidding”
“Smart Bidding” allows you to align your ads with real-world business goals while balancing conversions with your set budget. You can easily define your goal (such as increasing conversions or getting the largest return on investment) and allow Google to plan your campaign accordingly.
Center Your Priorities
In addition to focusing on your finances and target audience, Google Ads also allows you to shine the spotlight on your priorities. For example, you may be targeting your ads to increase your brand awareness, promote a sale, or introduce a new product. Make sure your bidding strategies accurately reflect your underlying goals.
Track Conversions
Google Ads are never set in stone; what works one minute, might not work an hour later. Because of the fickle nature of consumers, you must track conversions on a daily basis. If you’re not reaching your audience, spending money and not seeing results, or spending more than you intended, tweak as needed.
Google Ads reign supreme in e-commerce. Making the most of this service is one of the simplest and most effective ways of giving your company its best chance at success. Need some guidance on Google Ads or anything else? Give us a shout and we’ll be happy to help.
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