6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today.

Not only can martech tools help businesses save time and money — but they also deliver powerful insights. 

With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging. 

Stick around if you’re ready to rethink your current marketing tech stack. 

In this article, we’re reviewing six types of martech tools you can use to turn every campaign into an optimized, automated powerhouse.

Magic Links 

Up first on our list of emerging Martech tools are magic links. Magic links are one-time, short-lived authentication tokens delivered to users via a URL in an email. 

Magic links are golden keys to secure, personalized user experiences. In marketing, they’re tools for frictionless engagement and targeted outreach.

Shane Barker

With magic links, users can log in to your website or app without a password. This improves their user experience and provides added security. 

You can also use magic links to track user behavior, segment your audience, and initiate retargeting campaigns. 

For example, you can send a magic link to a user who’s abandoned their shopping cart, and offer them a discount or a free trial if they complete their purchase. You can also use magic links to verify user identity, prevent fraud, and follow data regulations. 

Here are some other digital marketing scenarios where you might send a magic link:

Help a customer easily revisit a product page they previously viewed 

Show off a new product or service page you just launched 

Invite users to attend a webinar or download an ebook

Invite email subscribers to leave you a review 

Use magic links as upsell opportunities, i.e., Thanks for your purchase! People who buy our marketing books also purchase our sales acceleration program. Here’s a link to sign up!

Customer Churn Analytics 

Coming up next on our marketing technology stack list is customer churn analytics. Customer churn analytics can help you understand and predict how customers behave and what makes them turn away from your products or services. 

Applying the insights you learn from customer churn analytics can improve customer retention, loyalty, and satisfaction, increasing your revenue and profitability. 

For instance, you can use customer churn analytics to group your customers according to their churn risk and customize your marketing tactics accordingly. 

You can also use customer churn analytics to evaluate campaign performance and course-correct based on the feedback and insights you get from your customers. 

TL;DR: Customer churn analytics can help you create a more personalized and engaging customer experience, lowering the cost of acquiring new customers.

No-Code and Low-Code Platforms 

How did businesses and marketers cope before no-code and low-code? 

They didn’t. 

They hired developers to do … well … everything. 

But with emerging no-code and low-code platforms, marketers can create new projects without any coding knowledge, shaving hours of time and increasing efficiency. 

One of the biggest advantages of no-code platforms is their flexibility. They can easily integrate with other tools so that you can create a seamless workflow for your marketing campaigns. They’re also user-friendly with a low learning curve, which can motivate your marketing team to become more self-sufficient when executing campaigns.

Not only do low or no-code platforms help streamline marketing campaigns, but they also contribute to cost reduction. 

You can allocate your resources more effectively by removing the need for extensive coding or external developers. This, in turn, leads to faster application development and quicker time-to-market for your marketing initiatives.

What’s more, no-code and low-code platforms are advancing at rapid rates. 

Here are some recent advancements your marketing operations team can take advantage of:

Artificial Intelligence (AI) integration

Use the integration of AI capabilities within no-code and low-code platforms to leverage machine learning algorithms for data analysis, personalization, and predictive insights. 

For example, you can use this new feature to optimize marketing campaigns, automate tasks, and deliver highly targeted messaging.

Advanced Data Visualization

No-code and low-code platforms now offer enhanced data visualization tools. 

You can use these to:

Create interactive and visually appealing dashboards

Track and analyze key metrics

Easily interpret data 

Make better and more aligned data-driven marketing decisions 

Enhanced Automation Capabilities

Advanced automation features in no-code and low-code apps free up your marketing team’s time to focus on strategy and creativity. 

These include intelligent workflow automation, smart content generation, and automated customer journey mapping. 

Collaborative and Team-Oriented Features

No-code and low-code platforms prioritize collaboration and teamwork. They include real-time project collaboration, version control, and simplified permissions management, making it easier for marketing teams to work on campaigns collectively.

As technology continues to evolve, we can expect low or no-code platforms to offer even more advanced features in the future. 

The goal? Create campaigns that are as productive and effective as possible. 

Customer Data Platforms 

Fourth on the list are customer data platforms, or CDPs. These powerful tools can help you gather and consolidate customer data from various sources, including social media, email, and website interactions. Think of it as a unified hub that brings your customer data together.

When it comes to B2B marketers, CDPs are particularly invaluable. They provide a treasure trove of high-quality data you can use to tailor your marketing strategies to target precise audiences. 

Tools like Hightouch, Oracle Marketing, and Cience are popular choices, offering accuracy and real-time updates to keep your customer profiles in tip-top shape.

In this era of strict data governance legislation and cookies fading in relevance, managing first-party data has soared to the top of most marketers’ to-do lists. 

Investing in a quality CDP ensures your customer data is well-organized and easily accessible, paving the way for effective targeting and messages that truly resonate with your audience. 

AI-Powered Tools 

AI-powered tools have emerged as valuable assets for streamlining marketing campaigns. 

Let’s explore three key categories where these tools shine — and how they can enhance your marketing efforts.

AI-powered chatbots

Use AI-powered chatbots, or intelligent virtual assistant to automate repetitive marketing tasks. 

For instance, you can use them to trigger popups to engage with website visitors and prompt them to join your newsletter or attend an upcoming webinar. 

You can also use chatbots to collect lead information and allow users to interact with a human agent, promoting a personalized experience. (This is also a great way to fill more demo seats!)

But one of the greatest benefits of AI-powered chatbots is the ability to handle sales-related queries and deliver retargeting messages. This not only relieves pressure off your sales team — but also helps you create automated sales systems!

AI-Powered SEO Software

Work with tools like Frase and MarketMuse to optimize your website’s search engine optimization (SEO) performance. These tools rely on AI for quick SERP processing so you can create a strategic and more defined SEO plan — and skip manual SERP analysis. 

For instance, MarketMuse offers valuable insights into Google’s More to Ask section, competitor gap analysis features, and tools to help with main topic planning. This makes it an invaluable assistant for planning highly relevant topic clusters.

For a lighter and less expensive AI-powered SEO tool, try Frase. Its intuitive interface makes semantic keyword planning a cinch. Paste your text inside the editor and continue plugging in relevant secondary keywords until you’ve met (or ideally) exceeded the target content score.

AI-Powered Content Production Tools 

Use generative AI (GenAI) content production tools to improve the quality and efficiency of your content creation process. 

For instance, content editing tools like Writer and Grammarly, use AI algorithms to highlight grammar, style, and structure errors. Though not always perfect, they often provide relevant suggestions you can use to make sure your text is grammatically correct. 

They also offer additional editing features, such as a:

Plagiarism checker

Readability checker

Inclusivity checker 

Clarity checker 

To streamline the content writing process, turn to AI assistants, such as Simplified AI or ChatGPT. These tools can help you prep outlines, define terms, create topic lists, and provide starter text, alleviating writer’s block. 

You can also use text-to-image tools, like the one Canva offers as part of its magic features. With its text-to-image tool, you can enter a specific prompt, and the AI assistant will create a simulated image for you according to your instructions.

Marketing Automation Platforms 

Finally, we have trusty marketing automation platforms, which are improving daily.

From automating email and social media marketing to publishing blog posts, you can use marketing automation platforms to replace countless marketing tasks. 

For instance, tools like HubSpot or Marketo can help you nurture leads, create personalized customer experiences, and automate repetitive marketing tasks.

And tools, such as Hootsuite or Sprout Social, can help you manage multiple social media platforms, schedule posts, engage with your audience, and analyze campaign performance.

Martech is Marketing

Choosing the right martech tools is essential to streamlining your digital marketing campaigns this year and beyond. 

Before selecting your tech stack, outline your brand’s core marketing needs, budget, and sales goals. Then, head to G2, Capterra, and other trusted review sites to compare tool options.  

Then, sign up for free trials and demos to see how these tools work in real-time. From there, ask your team to help you finalize your list. 

Once you have your tools in order, define a structure for each one and set up your workflows. Be sure to also train your team on how the final process will look so they can envision how it’ll integrate with their daily responsibilities. 

That’s it for now, marketers.

Best of luck choosing your Martech tools!

©2024 DK New Media, LLC, All rights reserved.

Originally Published on Martech Zone: 6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns