At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can use them as well.
More than just a fun diversion for attendees, strategically deployed selfie booths can be a powerful tool for event marketing. Here’s why every event planner should consider making selfie booths an integral part of their promotional strategy:
Instant social media amplification: The magic of selfie booths is how they empower attendees to immediately share photos online to their social networks in real-time. With just a few taps, guests can post their festive snaps to Instagram, Facebook, Twitter and more, substantially expanding the reach and buzz around your event. Features like custom overlays with your event hashtag and branding make each share an organic promotion.
Increased engagement and interaction: Selfie booths create a participatory experience that makes attendees feel more connected to the event. As people line up to take their turn striking a pose, it sparks conversation and interaction, enlivening the atmosphere. The photos themselves then become cherished mementos that form a lasting positive association with your brand or cause in guests’ minds.
Valuable user-generated content: Candid shots of smiling faces at your event make for compelling marketing collateral you can showcase in wrap-up emails, recap videos, and future promotional materials. Rather than seeming staged, the user-generated (UGC) nature of selfie booth content reads as authentic and relatable. With guests’ permission, it’s an easy way to capture a wealth of content.
Sponsorship opportunity: For events with sponsors, selfie booths present a prime way to prominently feature their logo and branding and drive visibility. Whether it’s emblazoning a step-and-repeat backdrop or offering sponsors a branded filter, selfie booth photos are a high-impact channel akin to a mini-billboard.
To maximize the marketing potential of event selfie booths, opt for a setup that makes sharing a seamless process for guests. The Portable Photo Booth from HARZHI is a popular choice, with its universally compatible design that works with any size iPad. Lightweight and quick to assemble, it features an adjustable ring light with RGB color modes for studio-quality lighting in any environment. The integrated app enables guests to snap and post photos with just a few taps.
Tips For Buying A Selfie Booth
Look for a universally compatible model that works with different devices/iPad sizes for flexibility
Opt for a durable, lightweight booth that is easy to transport and quick to set up
Consider a model with built-in lighting features like a ring light with adjustable settings
Choose software with an intuitive interface that makes it simple for guests to snap and share
Compare the long-term cost effectiveness of buying versus renting, especially if you host many events
Make sure the booth’s aesthetics match the look and feel of your typical events
Read reviews and see demos if possible to gauge quality and ease-of-use before purchasing
This selfie booth has it all and the reasonable price point also makes it a smart investment versus rentals, opening up the potential for an additional revenue stream in the fast-growing photo booth market. With its myriad benefits for event marketing, a selfie booth is one promotion no event can afford to skip. Let attendees snap and share the fun, while you watch your event exposure multiply.
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Originally Published on Martech Zone: Why Selfie Booths Are a Must-Have for Successful Event Marketing