A List Of All Salesforce Products for 2024

Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every customer for better relationships. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a race car versus a stock automobile. It’s not the best solution for every company, but it’s amazingly malleable for any process, organization, and industry.

With other off-the-shelf applications, we often have to work within the platform’s constraints. That’s not a complaint, just an observation. For many companies, alternative solutions can be implemented in less time, with less cost, and with less training. Buying a race car requires an entire team to customize, drive, and maintain the vehicle. This is often overlooked in our implementations for organizations… or it’s overlooked in the sales process.

As a result, there are strong reactions to Salesforce in the marketplace… some people believe it’s difficult, expensive, and doesn’t work as expected. Others love it and have built successful careers with it implemented seamlessly into every aspect of their organization. As a consulting firm working with Salesforce for decades, we see both sides. We are often brought in to help frustrated companies turn around their return on technology investment (ROTI) for Salesforce. Our only wish was that we were brought in before the purchase decision to set accurate expectations for the client on resources, timelines, priorities, and expectations.

Salesforce Sales and Partner Processes

A key to Salesforce’s success is its sales and partner process. When a company licenses one of Salesforce’s products, the sales representative typically introduces a partner or partners that can also provide implementation services. This coordination between Salesforce and its partners isn’t unique in the marketplace, but it can also present some challenges.

A lot of pressure and expectations are placed on the partner to support the sales process, expand the Salesforce relationship, and help the sales representative meet or exceed their quotas. I’d encourage you to seek a partner that isn’t beholden to Salesforce, as they’ll look out for your best interests instead.

We work in partnership to ensure our clients’ success… and we aren’t reliant on Salesforce for our leads and customers. I want to be clear that I’m not criticizing all of Salesforce or its partners – they have some exceptional people and a talented partner community. I’m simply providing a better process for ensuring your return on investment with Salesforce.

Salesforce Product Landscape

Perhaps the best independent resource on the web for Salesforce information is Salesforce Ben. Their site keeps you updated on how to get a great return and take advantage of Salesforce’s best platforms. Last year, they provided this infographic that organizes various products.

Another observation… as an enterprise corporation, Salesforce is constantly renaming, retiring, acquiring, and integrating new products and platforms. This is in addition to AppExchange.

AppExchange is a marketplace where businesses can buy, sell, and customize Salesforce apps. It is the world’s largest enterprise cloud marketplace, with over 7,000 apps available. Apps on AppExchange can help businesses with a wide range of tasks, including:

AppExchange apps are developed by a wide range of partners, including Salesforce, independent software vendors (ISVs), and Salesforce users. Apps can be purchased, rented, and customized to meet any business’s needs.

List of Salesforce Products

Salesforce Products for Analytics

Boost productivity and decision-making with Tableau, a leading AI-powered analytics platform. Tableau makes it easy to understand and act on data wherever you work.

CRM Analytics: Take action, faster, with visual analytics, AI-powered predictions, and out-of-the-box user experiences for CRM data, built directly into Salesforce.

Data Cloud: Unify your customer data and take action on insights in real-time, enhanced with AI and automation.

Embedded Analytics: Get the full power of Tableau by integrating embedded analytics tools directly with your CRM or third-party applications.

Marketing Analytics: Harness and unify your data to unlock AI-driven insights that power business impact, optimize budgets, and deliver more effective marketing campaigns.

Revenue Intelligence: Close deals faster by equipping sales with tailored analytics and actionable insights throughout the sales cycle.

Sales Analytics: Sell smarter with sales analytics built directly into your CRM.

Tableau Exchange: Jumpstart analysis with pre-built dashboard accelerators, extensions, and connectors.

Tableau Pulse: Get personalized digests in the flow of work with the metrics and insights you need to make better business decisions fast.

Salesforce Products for Collaboration

Slack brings conversations, collaboration, and automation together with trusted AI, right where you’re already working. Empower your teams to speed up processes and deliver big results, from the back office to the road, with customer data and insights at their fingertips.

Slack for Departments: Connect Slack with your CRM data from sales and service to marketing and more to better connect with customers.

Slack for Industries: Slack makes all kinds of work seamless, to help teams in any industry boost productivity.

Slack Sales Elevate: Sell faster by bringing your people, processes and Sales Cloud data together in Slack. Keep teams focused on selling and speed up wins with real-time deal alerts, automated workflows, and easy CRM updates from anywhere, on any device.

Salesforce Products for Commerce

From fast storefront setup to boosting sales, enhance your ecommerce journey across every customer touchpoint with Commerce Cloud.

Composable Storefronts: Accelerate ROI with a fast and flexible storefront for headless commerce.

Headless Commerce: Turn every touchpoint into a conversion and leverage existing storefront investments with our headless APIs.

Order Management: Cut costs and drive efficient growth with the customer-first order management system.

Pay Now: Easily embed payment capabilities to generate revenue across any channel.

Storefront Templates: Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, for consumers and businesses.

Web3: Build customer loyalty in Web3 on a trusted platform.

Salesforce Products for Customer Service:

Transform how service teams deliver value across every customer touchpoint with Service Cloud. Increase customer satisfaction, deflect more cases, and maximize efficiency with the most complete platform powered by AI and data — from self-service to the contact center to the field.

Service Cloud: A CRM platform for customer support teams, facilitating customer communication via email, live chat, or phone and resolving their issues.

Extend the power of Service Cloud with these related apps and add-ons:

Contact Center: Drive efficiencies and case resolutions faster with AI, automation, and Omni-Channel support.

Customer Service AI: Use conversational, predictive, and generative AI to deliver personalized service and reach resolutions faster.

Customer Service Automation & Process: Scale support and boost customer satisfaction with personalized, smart, data-driven automation.

Customer Service Incident Management: Resolve disruptions faster and deliver great customer experiences with proven workflows.

Data-Driven Service: Maximize customer satisfaction and service team productivity with real-time data and insights.

Digital Engagement: Deliver seamless, personalized conversational experiences across channels — at scale.

Einstein Bots: Resolve cases faster and scale 24/7 support across channels with AI-powered chatbots.

Employee Service: Scale employee support and deliver easy-to-use experiences that employees love.

Feedback Management: Survey employees and customers to surface trends and take action with your CRM data.

Field Service: Streamline operations, boost profits, and increase happiness for your field team and customers.

Intelligent Service Operations: Drive operational efficiency and productivity with data and AI-powered insights built directly into your CRM.

Salesforce Scheduler: Boost customer satisfaction by simplifying appointment scheduling across every support channel.

Scale Service for Financial Services: Scale customer service in financial services with automation and AI, and move common interactions to low-cost self-service.

Self-Service: Deflect cases, cut costs, and boost efficiency by empowering your customers to find answers first.

Service Cloud for Slack: Empower teams to collaborate and solve cases, incidents, and service requests more efficiently.

Service Cloud Voice: Reduce call volume and speed up call resolution by uniting cloud telephony and Salesforce CRM.

Visual Remote Assistant: Improve first-time fix rates with real-time remote service and access to expert assistance.

Salesforce Products for Data

Data Cloud puts all your data to work for your customers. It is deeply embedded in the Einstein 1 Platform, meaning any external data lake or warehouse can now drive actions and workflows inside your CRM. Data Cloud is about more than just bringing data together. It’s about bringing entire organizations together around the customer to improve experiences and drive growth.

Salesforce Platform: The foundational platform for customizing and building apps on top of Salesforce products, with features like custom objects, automation, and UI customization.

Hyperforce: Enables storing Salesforce data in public clouds like AWS, Google Cloud, and Azure for enhanced security, compliance, and scalability.

Heroku: A cloud platform for building customer-facing apps that seamlessly connect with Salesforce data using pre-built connectors.

MuleSoft: Provides integration capabilities with a wide range of systems and applications using pre-built connectors and API management tools.

Salesforce MuleSoft Composer: A lightweight version of MuleSoft designed for Salesforce admins to manage API connections and integrations within Salesforce.

Salesforce Products for Integration and Automation

MuleSoft’s unified platform, powered by Einstein 1, provides the essential building blocks for connected experiences, products, and services. Integrate all your data, systems, or AI models, and automate any task or process to transform your business and drive real value.

Anypoint API Experience Hub: With out-of-the-box templates, quickly create a consolidated source of truth and a digital storefront for all your enterprise APIs.

Anypoint API Governance: Ensure APIs conform to governance standards while enabling speed to market.

Anypoint API Manager: Increase productivity by managing all your APIs and microservices from one place.

Anypoint Code Builder: Next-generation IDE for developers to design, develop, and deploy APIs, integrations, and automations from a single environment.

Anypoint Connectors: Empower business teams to connect to any endpoint with clicks, not code.

Anypoint Exchange: Start developing faster with a marketplace of reusable, prebuilt assets.

Anypoint Flex Gateway: Extend Anypoint Platform to all APIs with an ultrafast gateway for APIs running across any environment.

Anypoint Partner Manager: A low-code solution to manage B2B partner integrations.

Dataloader.io: Use the most popular data loader for Salesforce to import and export unlimited amounts of data for your enterprise.

MuleSoft Accelerators: Jumpstart development for your top business initiatives with pre-built integrations use cases.

MuleSoft Anypoint Platform: Start fast and realize immediate value with a single, unified solution for integration and APIs.

MuleSoft Composer: Boost productivity and reduce costs by enabling business teams to automate workflows and connect apps and data easily.

MuleSoft Direct: Connect to critical industry systems, faster with pre-built connectivity directly in Salesforce.

MuleSoft RPA: Eliminate manual tasks and processes at scale with simple and advanced robotic process automations.

Salesforce Flow: Fast-track work between people and departments by automating multiuser processes.

Salesforce Products for Marketing

Action all your data faster with unified profiles and analytics in Marketing Cloud. Deploy smarter campaigns across the entire lifecycle with trusted AI. Personalize content and offers across every customer touchpoint.

Data Cloud for Marketing: Activate your data, scale insights with AI, and unify all your data into a single customer profile.

Loyalty Management: Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Marketing AI: Guide customers on hyper-personalized journeys and optimize productivity with Marketing Cloud.

Marketing Cloud Account Engagement: Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.

Marketing Cloud Engagement: Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.

Marketing Cloud Growth Edition: Grow your small business with marketing automation on the world’s #1 AI CRM

Marketing Cloud Intelligence: Optimize marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting.

Marketing Cloud Personalization: Automate dynamic offers for each customer in real-time across each moment in the customer journey.

Referral Marketing: Turn brand advocates into sales. Create referral programs to acquire new customers, drive product adoption, and grow revenue.

Salesforce Products for Sales

Speed up revenue with Sales Cloud, your complete growth platform and the #1 AI CRM for sales. Build and close the pipeline faster with all your data in one place. Boost productivity with built-in AI. Deliver an integrated experience with trusted sales software. Unify sales, service, marketing, and commerce to create lifelong customers.

Sales Cloud: Salesforce’s flagship CRM product, designed to accelerate the sales cycle and manage leads, opportunities, and forecasting.

Sell faster, smarter, and more efficiently with Sales Cloud.

Buyer Engagement: Grow efficiently and close deals faster by aligning marketing and sales.

Configure Price and Quote (CPQ): Speed up sales cycles by giving reps a quick and easy path to creating accurate quotes and contracts.

Einstein Conversation Insights: Accelerate time-to-close and scale coaching with actionable insights from your sales calls.

Partner Relationship Management: Drive channel sales and partner performance by easily managing resellers, distributors, brokers and more.

Revenue Intelligence: Close faster by equipping sales with purpose-built analytics and actionable insights throughout the sales cycle.

Revenue Lifecycle Management: Connect revenue management processes to accelerate new streams and boost efficiency with Revenue Cloud.

Sales AI: Magnify every seller’s impact with Einstein’s generative and predictive intelligence supercharged by your trusted customer data from Data Cloud.

Sales Analytics: Drive forecast accuracy, grow pipeline, and optimize revenue with Sales Cloud, Tableau insights, and unified data from Data Cloud.

Sales Engagement: Accelerate sales with engagement built directly into your CRM. Connect with buyers and drive action.

Sales Performance Management: Unlock peak performance with automation and actionable insights at every step – from sales planning to execution.

Sales Planning: Transform planning from clunky to intuitive with a native, end-to-end solution.

Sales Programs: Boost seller efficiency and productivity with outcome-based enablement – all in the flow of work.

Sales Team Productivity: Accelerate deals by boosting productivity with your people, processes, and real-time Sales Cloud data together in Slack.

Salesforce Maps: Bring location intelligence into your CRM to help reps visualize data and boost field productivity.

Salesforce Spiff: Empower sellers with real-time visibility into incentive pay to motivate peak performance.

Salesforce Products for Small Business

Get started with CRM and see results from day one with Starter Suite — the all-in-one suite of the marketing, sales, service, and commerce tools you need to succeed. Get the power of the world’s #1 CRM in a simplified, easy-to-use suite built for growing businesses.

Marketing: Find more leads, optimize campaigns, and increase ROI with better marketing and sales alignment.

Sales: Win more deals with a sales solution tailored to your business and growing with you.

Service: Keep customers happy and resolve cases faster by unifying your teams to support every customer across channels.

Slack: Take productivity and growth to the next level by bringing conversations, collaboration, and automation right where you work.

Salesforce Products for Sustainability

Get ready for all ESG reporting mandates, including CSRD, with automated reporting built on the trusted and flexible Salesforce platform.

Net Zero Cloud: Exceed your company’s ESG disclosure requirements with global reporting frameworks; track, manage, and forecast your carbon footprint across scope 1, 2, and 3 emissions, and automate ESG reporting with state-of-the-art AI.

Net Zero Marketplace: Find and purchase emission factor datasets through a seamless commerce experience.

Salesforce Products for Industry-Specific Solutions:

Industry Cloud: Industry-specific solutions tailored for financial services, healthcare, and the public sector, offering specialized CRM functionality.

Vlocity: Industry-specific clouds acquired by Salesforce, providing CLM solutions for sectors like communications, media, and insurance.

Salesforce Products for Artificial Intelligence and Learning:

Einstein: Salesforce’s AI layer embedded across Salesforce Clouds, offering AI-powered features like opportunity scoring and personalized recommendations.

Einstein GPT: creates personalized content across every Salesforce cloud with generative AI, making every employee more productive and every customer experience better.

myTrailhead: A platform that allows organizations to deploy a customized version of Salesforce’s free learning platform, Trailhead, for employee training and upskilling.

Quip: A collaboration platform that combines word processing and spreadsheet tools with real-time collaboration features.

Other Salesforce Products:

Shield: Enhances security and compliance for Salesforce products with features like platform encryption, event monitoring, field audit trail, and data protection.

Work.com: Helps companies reopen offices safely with features like employee health monitoring, shift management, and contact tracing.

Net Zero Cloud: A carbon-accounting tool that enables companies to measure and take accountability for their carbon footprint.

NFT Cloud: Salesforce’s platform for creating, selling, and managing non-fungible tokens (NFTs) to engage customers and leverage digital assets.

It’s important to note that Salesforce’s extensive APIs enable virtually any developer, organization, or platform to integrate almost every product or feature within a Salesforce product with their systems. Millions of custom integrations and well-supported third-party products outside the Salesforce ecosystem are robust and affordable alternatives to Salesforce products and AppExchange solutions.

Salesforce AI

Salesforce’s Einstein 1 platform integrates artificial intelligence capabilities across the company’s suite of CRM products. This AI-enhanced offering aims to provide intelligent insights and automation to help businesses improve customer relationships and streamline operations.

Key features of Einstein 1 include predictive analytics, natural language processing (NLP), automated task handling, and personalized recommendations. While Einstein 1 offers powerful out-of-the-box AI functionality, it’s important for businesses to understand both the benefits and limitations of this turnkey approach:

For organizations requiring more customized AI solutions, Salesforce does offer some options for extending Einstein 1’s capabilities through custom model development and integration with external AI services. However, these approaches often require additional expertise and resources.

Ultimately, businesses should carefully evaluate their specific AI needs and technical capabilities when considering Einstein 1 or other AI-enhanced CRM solutions. While turnkey offerings like Einstein 1 can provide significant value for many organizations, those with highly specialized requirements may need to explore more customizable alternatives.

Need Assistance with Salesforce?

Whether you’re looking to develop a productized integration, require a custom integration, or wish to maximize your return on Salesforce investment… we can help!

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Originally Published on Martech Zone: A List Of All Salesforce Products for 2024