In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products.
333 million people will shop online by 2029, a 22% increase from 2024.
To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and benefits, validating a customer’s positive feelings and increasing sales. In fact:
Consumers are 270% more likely to buy a product with five reviews than one with zero. This boost is even more significant for higher-priced items.
E-commerce sales, in particular, benefit from reviews because online shoppers cannot judge products in person before buying. Reviews act as consumers’ “eyes and ears” in these situations.
The average consumer reads 10 reviews before finalizing an online purchase.
Thus, digital reviews have become paramount to revenue generation for online retailers.
Jabio by Sitejabber
Enter Jabio by Sitejabber. Jabio automates the hard work of review collection, management, and amplification. Trusted by over 50,000 organizations, Jabio’s suite of review management tools simplifies the entire process, helping businesses capture and leverage reviews efficiently.
Enhanced Review Collection
Customers are most willing to write reviews immediately after their purchase or experience. This is when they are most excited about their purchase and knowledgeable about its benefits. However, capturing attention at this crucial stage is tricky. Customers have distinct communication preferences, and manual solutions make it challenging for businesses to conduct timely outreach.
Jabio enables businesses to capture positive reviews by automating the review collection workflow. Jabio users can automate their review collection strategy by utilizing the automated requests toolsets, allowing companies to reach customers at advantageous times, such as following a purchase, immediately after receiving an item, and/or after a specific amount of time has lapsed (e.g., one week after a big purchase, when a customer has had time to familiarize themselves with a product).
Jabio makes it easy for sales and marketing teams to reach customers wherever they prefer, whether through SMS, email, phone, or in person. With Jabio’s Feedback Link function, businesses can pre-populate a customer’s information, simplifying the review process. This automation increases the likelihood of collecting reviews.
Streamlined Review Management
Reviews are manageable within the Jabio all-inclusive platform, allowing users to filter and respond to reviews easily. Organizations can resolve issues quickly and address negative reviews.
Polished Review Amplification
Nearly eight in 10 customers check two or more sites for reviews before patronizing a business
An omnichannel review management strategy is essential. Jabio empowers businesses to bolster their reputation across popular review websites like Google, Facebook, and the Better Business Bureau (BBB).
Many customers are also turning to channels like Instagram to assess brand reputation. Jabio enables businesses to capitalize on this shift through automatically generated, publish-ready social media and marketing widgets that display top reviews, from banners and display advertising to email marketing materials.
How Global Businesses Leverage Jabio
Jabio’s clients include leading e-commerce businesses like TireRack, Fanatics, and CheapOair.
CheapOair is an online travel agency that provides low-cost flights and last-minute deals for travelers worldwide. Before Jabio, CheapOair relied on in-house methods as its main source of outreach and reputation management. This process was inefficient and unresponsive. Now, it collects, distributes, and maintains all reviews through the Jabio suite.
Jabio’s tools turned our once heavy, hands-on and inefficient in-house system into a highly effective reviews strategy. We found a solution that seamlessly integrates with all our systems, and we no longer have to constantly use our resources to scrape together reviews.
Kathi Moore, VP of Branding and Communications at CheapOair
Jabio is not just another review management system – it’s a bridge builder, connecting businesses with millions of potential customers through the power of authentic reviews.
Over 50,000 companies use Jabio to showcase their best selves, gather valuable feedback, and watch their customer base grow. Pretty impressive, right? But what sets Jabio apart is its pedigree. It’s the only review platform funded by the US Government’s National Science Foundation (NSF) and an official partnership with Google for reviews.
Whether you’re a business looking to harness the power of customer feedback or a consumer seeking honest insights, Sitejabber and Jabio are changing the game. They’re proving that in the digital age, trust and transparency are the true currencies of success.
Are you curious to see how Jabio could transform your online presence? There’s plenty more to explore about how they’re revolutionizing social proof and review management. Why not check them out and see for yourself?
Claim Your Free Business Listing at Jabio
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Originally Published on Martech Zone: Jabio: Create Compelling Social Proof through Customer Reviews