B2B buying teams operate largely under the radar. Less than 3% of potential buyers directly engage with vendors during the critical early stages of their purchasing journey. Instead, decision-makers conduct extensive research anonymously, creating an invisible trail of digital breadcrumbs that traditional marketing and sales tools fail to detect.
This shift in buying behavior has created a significant challenge for revenue teams. While data abundance is no longer the issue—teams are practically drowning in information—the real challenge lies in extracting meaningful intelligence from this data overflow to identify and engage qualified prospects at precisely the right moment.
6sense Revenue AI™
6sense Revenue AI™ revolutionizes the B2B revenue generation process by illuminating what the company calls the Dark Funnel™—the previously invisible ecosystem where buyer research occurs. The platform harnesses artificial intelligence (AI) to uncover anonymous buyers, interpret their behavior patterns, and automatically engage them with personalized messaging at the optimal time in their journey.
The platform provides specialized solutions for various roles within the revenue team:
For Marketing Leaders
CMOs gain unified revenue team alignment and comprehensive strategy insights
Demand generation (Demandgen) teams focus efforts on in-market accounts
Digital marketing teams reach precisely targeted audiences
For Sales Leaders
CROs access the intelligence needed to deliver on revenue goals
Inside sales teams receive clear account prioritization guidance
Revenue operations teams benefit from clean, complete data and scalable processes
What sets 6sense apart is its comprehensive approach to revenue intelligence. The platform unifies marketing and sales efforts through account identification, intent data analysis, and predictive analytics.
This unified approach has delivered remarkable results for customers, including a 133% increase in daily revenue generation, 26% growth in opportunity volume, 36% larger deal values, and 39% faster time to close.
6sense Capabilities and Features
The platform’s sophisticated feature set addresses the entire revenue generation lifecycle:
Account Identification: Advanced algorithms accurately match anonymous and known buyer behaviors to specific accounts, providing unprecedented visibility into the buying journey. This capability ensures no potential opportunity goes unnoticed, regardless of where prospect research occurs.
Advertising Optimization: Integrated capabilities for display, video, retargeting, and social ad campaigns ensure consistent messaging across all channels, maximizing impact on target accounts.
Conversational Email: AI-powered email personalization qualifies and converts accounts at scale, maintaining engagement throughout the buying journey.
Data Enrichment and Management: The platform maintains a best-in-class B2B database with comprehensive account and contact information, ensuring teams can always access accurate, up-to-date prospect data.
Intent Data Analysis: The platform captures and analyzes third-party buying signals at both keyword and topic levels, revealing genuine interest before competitors can engage. This early intelligence allows revenue teams to prioritize accounts showing active buying behavior.
Predictive Analytics: AI-driven buying stage predictions align teams on the optimal time to engage, eliminating guesswork from the prospecting process. The platform continuously analyzes behavioral patterns to predict which accounts will most likely convert.
Orchestrations and Workflows: Automated workflows scale data operations and ensure consistent engagement with accounts and contacts across all touchpoints.
Smart Form Fill: Automated, real-time form enrichment streamlines the lead capture process, improving conversion rates and reducing buyer journey friction.
6sense Integration and Implementation
6sense seamlessly integrates with existing technology investments, including major platforms like Salesforce and HubSpot. This integration-friendly approach allows teams to:
Centralize audience creation and management
Aggregate insights across all data sources
Access revenue intelligence directly within familiar tools
Scale operations through automated workflows
Maintain data consistency across the tech stack
Implementation begins with a comprehensive platform integration, allowing 6sense’s AI to analyze buying signals and provide actionable intelligence immediately. The platform’s intuitive interface and automated workflows ensure teams can quickly leverage its capabilities to drive results.
The Future of B2B Revenue Generation
In an era when traditional sales and marketing approaches fail, 6sense Revenue AI™ represents the evolution of B2B revenue generation. By illuminating the Dark Funnel™ and providing actionable intelligence, the platform enables revenue teams to engage buyers with unprecedented precision and effectiveness.
Transform your revenue generation strategy:
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Originally Published on Martech Zone: 6sense: Transform B2B Revenue with AI-Powered Buyer Intelligence