Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed.
High-performing marketing and communications teams at large organizations have solved this by turning to a centralized content supply chain solution. They use CELUM to manage multimedia product content easily, embed it into any digital front end, ensure consistency across channels, and help their brands be understood—and thrive.
CELUM
CELUM is a comprehensive content supply chain management platform built to help enterprises streamline every step of creating, managing, sharing, and analyzing product and brand content. Whether launching a new product, coordinating global campaigns, or distributing content across digital ecosystems, CELUM offers a single source of truth and an intuitive workspace for creative collaboration and brand control.
CELUM transforms how internal teams and external partners work together. Creative workflows are accelerated with visual markers, mentions, and comments. Briefing forms eliminate ambiguity; predefined workflows ensure a seamless partnership with agencies. CELUM makes collaboration not only easier, but enjoyable.
The platform supports advanced metadata management within an AI-powered digital asset management (DAM) environment. It integrates with major tools such as Adobe Creative Cloud, Microsoft 365, Akeneo, SAP, and Salesforce to break down silos and automate routine tasks.
From product brochures and brand portals to self-service media centers, CELUM enables the creation of branded download portals and curated content collections. Whether you’re securely sharing files, distributing templates, or publishing to websites, CELUM puts your content exactly where it needs to be—quickly and securely.
You can even track who engages with your content, when and how often, and apply those insights to improve future asset performance and content ROI.
CELUM offers three tailored plans to meet specific business needs:
Creative Content Collaboration: Streamline team collaboration and accelerate content approvals.
Product Content Management: Deliver compelling, high-performing product presentations across channels.
Brand Management: Maintain consistent messaging and strengthen brand presence in every market.
CELUM Features
AI Image Search: Instantly locate images using AI-powered recognition of visuals and metadata.
Brand Asset Management: Centralize control of logos, colors, and brand visuals to eliminate inconsistencies across channels.
Brand Guidelines: Offer a single destination for employees and partners to access and apply your brand standards.
Briefing Forms: Create structured creative briefs that minimize back-and-forth and reduce production errors.
Content Collaboration: Enable real-time teamwork with feedback, Kanban task boards, approval flows, and version control.
Content Templates: Empower non-designers to generate on-brand materials using locked, pre-approved formats.
Creative Content Collaboration: Manage complex review cycles, organize feedback, and keep creative teams aligned and agile.
Intuitive Page Builder: Design portals using drag-and-drop elements and themed templates to showcase content.
Performance Insights: Analyze asset performance and engagement to fine-tune messaging and maximize results.
Press and Media Portals: Simplify PR workflows with embeddable, trackable content galleries for media access.
Product Content Availability Management: Track which content is missing or incomplete to stay on schedule and compliant.
Product Media Asset Management: Manage high volumes of multimedia product assets with batch processing and metadata control.
Sales and Channel Portals: Create regional or product-specific self-service hubs for internal teams and external resellers.
Seamless Integrations: Link with PIM, ERP, CMS, CRM, and cloud storage platforms to distribute content efficiently and in context.
Workflow & Automation: Automate approvals, task routing, due dates, and metadata population using no-code automation tools.
CELUM’s comprehensive toolkit supports every phase of the content lifecycle—from ideation and collaboration to governance and distribution.
How to Get Started with CELUM
Getting started is easy. You can explore CELUM with a free trial or request a demo to see how the platform adapts to your organization’s needs.
CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits.
Dr. Anja Strejcek, Head of PR & Communication
From automotive to consumer goods, from heritage archives to global retail chains, CELUM proves itself across industries. Discover how CELUM can optimize your content supply chain.
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Originally Published on Martech Zone: CELUM: Power Your Brand with Seamless Product Content Collaboration