When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive, accessible, and future-ready. Alison has emerged as the definitive mobile learning platform for digital marketers, not just filling the void left behind by Primer, but redefining what it means to learn marketing in the AI era.
Unlike one-dimensional apps that only scratch the surface, Alison offers a deep, structured path to upskilling. With over 5,500 free CPD-accredited courses, the platform empowers users to build and certify their knowledge across marketing disciplines, including SEO, email marketing, social media, analytics, and affiliate strategy. Whether you’re a beginner seeking a foundation or a pro sharpening AI expertise, Alison meets you where you are—primarily through its mobile app, designed for learning on the move.
Alison
Alison’s mobile app goes far beyond passive reading. You can download courses to learn offline, track your progress, and even complete certifications directly from your phone. That flexibility has helped the Alison app garner over 5 million installs globally, proving that education doesn’t need to stop when you leave your desk.
Where Alison really steps ahead is in its aggressive push into AI education. With dozens of AI-focused courses like Becoming an AI-Powered Marketer, Prompt Engineering for AI Applications, and Diploma in Applied Generative AI, the platform is preparing today’s marketers for tomorrow’s expectations. In fact, their AI-Driven Digital Marketing Strategies course alone has enrolled over 12,800 learners—evidence that the demand for actionable, AI-literate skills is only growing.
By combining up-to-date, expert-curated content with a socially driven mission to keep learning free and inclusive, Alison has positioned itself as both a knowledge hub and a movement. It’s more than a course library—it’s a global empowerment engine, reaching 45 million learners across 193 countries and growing.
Top Features of the Alison Platform
Here’s what sets Alison apart from other mobile learning solutions:
AI Course Catalog: A growing selection of cutting-edge courses in artificial intelligence, governance, prompt engineering, and generative AI for business.
Career Pathways: Integrated tools help learners align their course progress with high-demand roles like Digital Marketer, CMO, and AI Product Manager.
Certificates and Diplomas: CPD-accredited, industry-recognized credentials that enhance your CV and are shareable on LinkedIn.
Course Variety: Choose from 5,500+ courses across marketing, IT, business, management, personal development, and more.
Global Accessibility: Available in multiple languages including English, Spanish, French, Italian, and Brazilian Portuguese.
Mobile App: Learn offline, track progress, and complete certifications via the Alison app for iOS and Android.
Responsive Learning: Bite-sized modules, video content, quizzes, and flexible pacing cater to your lifestyle.
Social Impact Mission: A for-profit social enterprise ensuring global access to free education, inspired by Article 26 of the UN Declaration of Human Rights.
Test & Assessment Tools: Includes aptitude, reasoning, and personality tests to guide career development.
User Base Scale: 45 million learners and 8 million graduates can’t be wrong.
Whether you’re exploring content marketing, preparing for the Salesforce Certified Marketing Cloud Administrator exam, or trying to understand how AI will reshape your job, Alison offers a trusted and mobile-friendly way to stay competitive.
How to Get Started with Alison
Getting started is as easy as downloading the free Alison app from the Google Play Store or Apple App Store. Once installed, you can browse courses by topic, save your progress, and claim free certificates to share your accomplishments.
Millions have already transformed their careers using Alison. Whether you’re upskilling during a commute or diving into AI strategy over coffee, Alison meets you where life happens.
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Originally Published on Martech Zone: Alison: The Free Mobile Learning App for Digital Marketers