Growing a WordPress site means wearing a lot of hats. Whether you’re publishing content, managing a WooCommerce store, or building a membership site, you’re constantly chasing engagement, traffic, and conversions. But piecing together plugins for email, SMS, popups, and forms slows you down—and leaves growth on the table.
What if your email marketing, SMS outreach, popups, automations, and audience segmentation all lived in one place?
Omnisend
Omnisend makes that possible. It’s an all-in-one marketing plugin for WordPress users who want to grow their subscriber list, nurture their audience, and drive conversions—without duct-taping together half a dozen tools. Whether you’re blogging, selling products, or building a digital brand, Omnisend helps you connect faster and market smarter.
Built specifically to work with WordPress and WooCommerce, Omnisend brings enterprise-level features into a streamlined plugin that works for creators, entrepreneurs, and store owners alike. From one plugin, you can launch email and SMS campaigns, trigger automations based on visitor behavior, personalize outreach, and build beautiful popups that capture leads—no coding required.
Here’s what makes Omnisend the ideal WordPress marketing plugin:
Automations: Automate welcome emails, cart recovery, post-purchase flows, and more. Trigger emails and SMS messages based on user activity across your site—even in WooCommerce checkouts.
Automatic branding: Omnisend imports your logo, colors, and fonts from your WordPress site to keep all your emails and forms visually consistent without extra work.
Drag-and-drop email builder: Create polished email campaigns or signup forms using a simple drag-and-drop editor. No HTML knowledge needed—just point, click, and customize.
Integrations: Works with dozens of WordPress tools including Gravity Forms, Formidable, and more. Everything stays in sync with your WordPress database.
Migration: Switching from another email tool? Omnisend will migrate your templates, contacts, and automations—free of charge—so you can hit the ground running.
Popups & signup forms: Capture emails and phone numbers with fully customizable popups, inline forms, and landing pages that plug directly into your WordPress site.
Segmentation: Build dynamic segments based on pageviews, form activity, past purchases (via WooCommerce), geolocation, engagement, and more. Target the right people with the right message, every time.
If you’re running WooCommerce, you’ll love the deep integration: trigger messages based on product views, abandoned carts, order history, or buying behavior—all automated and all in one dashboard.
Even better, Omnisend supports multi-channel marketing in a way most plugins don’t. Combine email, SMS, and push notifications in the same workflows and see how much more effective your messaging becomes.
WordPress users who used both email and SMS saw 47.7% higher conversions compared to those using email alone. Users who leveraged segmentation in their campaigns saw 62.2% higher order volume than generic blasts.
You don’t need to be a marketer or developer to use Omnisend. Setup takes minutes, not hours. Just install the plugin, connect your site, and start building your list immediately. You can even watch a 2-minute setup video to walk you through it.
Mailchimp and other platforms, like Klaviyo, also have the opportunities to build templates using blocks. But after some research, Omnisend scored highest. The template building was a big part of why we chose Omnisend.
Frithjof Solheim, Ecommerce Responsible at Amundsen Sports
WordPress powers your site. Omnisend powers your marketing. Whether you’re sending a weekly newsletter, launching a course, or selling custom merch, Omnisend helps you grow your audience and revenue—without bouncing between tools or hitting feature walls.
Start free today and connect Omnisend to your WordPress site in minutes.
Start Free with Omnisend for WordPress
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Originally Published on Martech Zone: Omnisend: WordPress Automated Marketing That Works With SMS, Email, and More