Social media often takes the spotlight when it comes to marketing, with email right behind. However, SMS messaging plays an important role in everything from announcing company news to promoting fire sales. Fortunately, giving a little TLC to your SMS is easy. Simply take these essential steps:
Get Consent
While spammers are known for messaging people without their permission, legitimate companies must get it first. Consent not only helps you follow regulations, but it’s also a courtesy worth maintaining. Sending messages to those who don’t want them is a good way to lose customers.
Keep Things Short, Sweet, and to the Point
A text message isn’t meant to compete with the great American novel; the shorter it is, the better. The SMS limit of 160 characters means you need to choose your words carefully and use language that clearly communicates your message. In other words, avoid jargon, slang, or abbreviations that only teenagers understand.
Customize When You Can
Customizing your SMS takes more time and tools than sending generic messages. However, the extra effort usually pays off. Customers are more likely to respond positively if you use their name, making the message feel personal and increasing the chances of a purchase.
Include a Clear Call to Action
A call to action is the most vital part of your message because it motivates your customers to act on your goal. It can vary depending on what you want to communicate. Usually, the call to action involves guiding customers to your website, highlighting a new product, or encouraging them to watch an informational video.
Moderate Your Messaging
Less isn’t just about your character count; it’s also about your message frequency. If you send too many texts to your customers, you’re likely to lose subscribers. Instead of bombarding them with messages, save your texts for urgent or special occasions, such as a can’t-miss deal or a once-a-year offer.
Keep Things on Brand
No matter how you communicate your message, whether through email, social media, text, or carrier pigeon, maintaining consistency helps strengthen your brand. On the other hand, straying from your core principles can confuse customers and weaken customer loyalty.
Make it Easy to Opt Out
Even customers who love your product or service might not want to hear from you via text or other methods. Respect their preferences and make it easy for customers to opt out, even if they previously opted in.
SMS is an essential yet sometimes overlooked part of your marketing toolkit. If you have any questions about this type of advertising or anything else, reach out to us, and we’ll be happy to assist.
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