Modern marketing is often a black hole of vanity metrics. You create content, share links across social platforms, and launch affiliate programs, but the trail often goes cold the moment a user clicks. Without clear visibility into the customer journey, you are left guessing which campaigns actually drive sales and which are simply burning your budget. Navigating fragmented data between short links, QR codes, and partner payouts shouldn’t be a full-time job.
Dub
Dub is the modern link attribution platform that unifies short links, real-time analytics, and affiliate programs into a single, high-performance infrastructure. It is designed to replace bloated, outdated tools with a fast, reliable engine that scales infinitely with your business needs.
By utilizing Dub, you transform every interaction into a measurable data point that directly correlates to your bottom line. Instead of just tracking clicks, you can visualize the entire funnel—from the initial referral to the final sale—so your team can double down on what actually works.
The platform’s focus on developer-friendly infrastructure and obsessive user experience means you can deploy enterprise-grade link management without the typical complexity. This clarity enables startups and established brands alike to increase their click-through rates by up to 30% using custom domains while simultaneously automating the headaches of partner management and tax compliance.
Dub Features
Dub provides a comprehensive suite of tools designed to handle hundreds of millions of events with precision and speed.
A/B Testing: Run experiments by split-testing different destination URLs to see which version of a page converts better.
GenAI Landing Page Generator: Automatically create compelling, branded landing pages for your affiliate programs to drive faster partner signups.
API & SDKs: Access enterprise-grade infrastructure with native SDKs for TypeScript, Python, Go, PHP, and Ruby, featuring sub-150ms request latency.
Branded Short Links: Generate custom short links using your own domains to build brand trust and improve engagement.
Conversion Tracking: Monitor the entire customer journey to calculate lifetime value (LTV), acquisition costs, and retention rates.
Custom QR Codes: Automatically generate brand-matched QR codes for every short link created, perfect for offline-to-online marketing.
Deep Linking: Direct users to specific locations within your mobile app, including support for deferred deep linking if the app isn’t installed.
Device & Geo-Targeting: Route traffic to different destinations based on the user’s physical location, country, or device type.
Embedded Referral Dashboard: Enroll and manage partners directly within your application interface for a seamless experience.
Global Payouts: Distribute partner earnings worldwide with a single click, featuring built-in tax compliance for W-9, 1099, and W-8 forms.
Real-Time Analytics: View a live stream of clicks, leads, and sales events with detailed filters for browsers, OS, and UTM parameters.
Webhooks: Receive instant notifications in your own data warehouse or tech stack whenever a new link is created or a conversion occurs.
Whether you are a developer looking for a robust API or a marketer needing a clean dashboard to manage influencers, these features ensure your link infrastructure never becomes a bottleneck in your growth strategy.
Dub has been a game-changer for our marketing campaigns. Our links get tens of millions of clicks monthly – with Dub, we are able to easily design our link previews, attribute clicks, and visualize our data.
Johnny Ho, Co-founder at Perplexity
Getting Started with Dub
Setting up your attribution engine is a streamlined process that most teams complete in just a few hours. You begin by connecting your custom domain to the platform to ensure every link you share carries your brand’s authority. From there, you can use the intuitive dashboard to create your first set of superpowered links or use the AI generator to launch an affiliate landing page. If you are a developer, you can grab your API key and integrate the TypeScript SDK to start programmatically generating links at scale.
According to Dub‘s internal data, the platform has already facilitated over $10 million in partner payouts and tracked more than $685 million in partner-driven revenue for its users.
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Originally Published on Martech Zone: Dub: Stop Guessing and Start Scaling Your Revenue with Attribution and Affiliate Growth