As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience. In a recent guide, Meta shares an overview of its lead generation ad options for Facebook: Lead Ads, Message Ads, and Call ads. Each of these ad types prompt viewers to reach out.
As marketers and business owners gear up for a big holiday marketing push, Meta’s lead generation ad options present a promising toolkit. In the infographic below, Meta outlines the key elements of the three lead generation ad types to improve future ad campaigns.
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