What is a landing page?
A landing page is a dedicated sales page for a specific offer or promotion with the sole purpose of getting the visitor to take specific action on that offer, that could be to add to a cart or sign up for a specific form or any lead magnet. This is a bit different from a traditional web page where it will include some educational or informative content.
In the home page we may find multiple options in tabs, multiple buttons but landing pages are more helpful if you want increase in sales or conversion.
Why should landing pages be used?
By using landing pages you are directing a large amount of your traffic to your sales page where even if it increases your conversion rate by only 2 or 4% you’ll make more money.
Things to check while designing a landing page
1. Do not compromise with clarity and credibility: While trying to be creative design your every move with vision in center so the message and information of your product or services can easily pass on to your traffic.
2. Design as simple as you can : Complex design, vague images cannot help you to increase your sales. If you use scrolling, make sure to use a sticky button it will help your audience to navigate on the transactional page.
3. No header navigation: It’s better to keep no header navigation, it may decrease the chances of conversion, so using header navigation should be avoided.
4. Only call-to-action button: In a landing page, it is compulsory to use only call-to-action button, using ghost button or other link buttons can distract your audience.
5. Include some benefits and features of the product : This will build trust in your audience, and it will give the complete idea of your product.
6. Mention your clients and awards at the end of the page.
7. Device Optimized: After the completion of your landing page, optimize it with mobile view as most of your clients may be interacting with your page from mobile.
Tools for designing landing pages:
Unbounce
Zipify
clickfunnels
radius
Landingi
By using these tips you can surely design the top-rated landing page but if you don’t have knowledge and want to get it done by the experts, then you can contact companies like https://trigacyagency.com/ where you’ll get complete support regarding landing page or a full website designing and development.