Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do:
Authenticate Emails
Anyone who sends a significant volume of emails daily must authenticate their emails so that receivers know they’re from a trusted source. This intends to close any loophole that allows attackers to infiltrate and, ultimately, decrease the risks of Gmail users becoming victims of phishing scams.
Allow People to Easily Unsubscribe
Gmail is also changing pace to ensure that users can easily unsubscribe from unwanted and/or unsolicited emails. Ideally, anyone who doesn’t want to receive repeated emails from a particular sender should be able to unsubscribe with a single click instead of multiple hoop-jumping steps. Unsubscribing requests must also be processed quickly, within two days from when the request is made.
Decrease Unwanted Emails
Spam is a repeated problem for every email user; the average inbox is full of emails from senders the user doesn’t recognize or repeated promotions the user never meant to sign up for. While Gmail has several tools in place to prevent this, these new guidelines will offer more ways to help inboxes avoid junk mail and allow users to focus their time on important communications, instead.
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