Spring is here—and it’s not just your closet that needs a little cleaning. Just like your home, your brand’s digital presence can collect clutter, stale messaging, or outdated strategies over time. The good news? A fresh season is the perfect excuse to tidy up your marketing and set the tone for a strong second quarter.
Here are five simple but powerful ways to spring clean your marketing:
1. Sweep Through Your Social Bios
When was the last time you updated your Instagram or LinkedIn bio? Or double-checked your contact info across platforms? Take a few minutes to:
Update your business hours
Refresh your “about” section with current services or specialties
Swap in a new profile image or banner
Add a current link or promotion to your bio
These little updates can make a big difference in how fresh and relevant your brand looks online.
2. Dust Off Your Website
Your website is your digital home—give it a little love! Check for:
Broken links or outdated info
Slow loading speeds
Pages that could benefit from updated visuals or clearer calls-to-action
A quick SEO review to make sure you’re still optimized for search
Even just updating a homepage banner or reworking your services page can breathe new life into your site.
3. Toss What’s Not Working
Take a look at your recent content, ads, or email campaigns. What’s driving engagement—and what’s falling flat?
Now’s the time to:
Stop spending money on underperforming ads
Retire content that no longer fits your brand
Shift your focus toward what your audience is responding to
Letting go of what isn’t working creates space for smarter, sharper ideas.
4. Polish Up Your Brand Voice
As your business grows, your voice may evolve too. Revisit your brand tone, language, and messaging:
Does it still reflect who you are and who you serve?
Are you speaking directly to your ideal audience?
Are your visuals and copy consistent across platforms?
A little polish goes a long way in helping your brand feel aligned and trustworthy.
5. Plant Something New
Spring is about growth—so try something new! Whether it’s:
Launching a fresh content series
Exploring Reels or TikTok
Testing a new ad type
Or writing that blog you’ve been putting off (we get it 😉)
A fresh initiative can energize your team and excite your audience.
🌱 Ready for a Fresh Start?
At Hashtag Creative, we help brands stay sharp, smart, and visible all year long. Whether you need a full website refresh or a second pair of eyes on your content strategy, we’re here to help.
Let’s spring clean your marketing and set you up for growth.
The post Spring Clean Your Marketing: 5 Ways to Refresh Your Brand Online appeared first on Hashtag Creative.