Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and win rates suffer when sales activities and customer insights are scattered across disconnected tools. To grow consistently, revenue teams need precision, not just process.
People.ai
That’s where People.ai comes in. People.ai is an AI-powered data platform that unifies go-to-market (GTM) activities, sales engagement, and forecasting into one scalable solution. It equips revenue teams with real-time insights and AI-driven recommendations, enabling them to execute with confidence and close more deals.
People.ai transforms how sales teams operate by capturing seller activity data at scale, aligning account strategies across teams, and improving forecasting with custom AI models. Its goal is to remove the guesswork from GTM execution—turning daily rituals into strategic moves that accelerate pipeline velocity, reduce customer churn, and drive revenue growth.
Here’s what makes People.ai indispensable to sales organizations:
Account Execution: Automate and align account strategies across sales, marketing, and customer success for consistent execution from initial engagement to renewal.
Forecast Accuracy: Use custom-trained AI agents to unify pipeline and forecast data into a single view—delivering 92% accuracy for predictable revenue planning.
Forensics: Capture every GTM activity across tools and channels to reveal the true story behind performance, helping leaders diagnose and fix execution gaps.
Opportunity Management: Instantly assess deal health, automate qualification, and surface the most promising opportunities, all to close faster and smarter.
Partnerships and Integrations: Seamlessly integrate with Salesforce, Microsoft Dynamics 365, Zoom, Slack, and other daily tools—no new login or workflow disruption needed.
Platform Security: Built with enterprise-grade security standards (NIST, ISO 27001/27701/27017), People.ai ensures data protection with Zero Standing Access and least privilege protocols.
Sales Enablement: Empower reps with the data and AI guidance they need to prioritize outreach, enhance meeting quality, and consistently hit their quotas.
Sales Leader Insights: Equip revenue operations and leadership with performance intelligence to replicate top-performer behavior and scale success.
Seller Activity Capture: With 1.8 million sales activities captured per hour, the platform ensures no detail is lost in manual CRM updates.
With People.ai data, we’re able to leverage the data and insights for better planning and execution. Now that we see what’s going on in the field, we know what we need to do to win.
Eric Chapman, VP Sales Operations and Enablement, Hexagon
These features work together to shorten sales cycles, increase deal velocity, and help sellers focus on the work that closes deals. Organizations using People.ai have reported a 25% increase in net-new customer meetings and significant reductions in manual data entry time.
Ready to Stop Guessing and Start Winning?
Getting started with People.ai is simple. The platform integrates with your existing systems and immediately begins capturing and analyzing seller activity. From there, its AI models begin surfacing insights that can be used to improve forecasting, coach reps, and prioritize the right accounts at the right time.
Schedule a Demo with People.ai
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Originally Published on Martech Zone: People.ai: The Smartest Way to Power Scalable Go-To-Market Sales Execution