The Edits app on Instagram was launched in April of this year. Designed to simplify video editing and improve integration with Instagram Reels and other Meta platforms, Edits empowers creators to enhance their visuals and produce more impactful content and powerful messages. Here’s what you need to know:
Improved Video Editing
One of the standout features of the Edits app is enhanced video editing. With this benefit, creators can utilize green-screen effects, AI-powered animations, and video overlays. They can also trim videos, split scenes, speed them up (or slow them down), adjust volume, apply filters, and more.
Higher Quality Videos
The Edits app enables users to create higher-quality videos. This includes recording clips up to 10 minutes long in HD, 2K, and 4K resolution, along with options to adjust frame rate and dynamic range.
AI-Powered Tools
The Edits app’s AI-powered tools enable automatic caption generation, object cutout, and background noise removal, making videos appear more dynamic, professional, and polished.
Better Insight
The Edits app is more than just a pretty face; it also provides insights on valuable analytics, including like rate, comment rate, save rate, and skip rate. This data helps creators better understand what resonates with audiences and what they would prefer to ignore.
Brainstorming Tools
Lastly, the Edits app empowers brainstormers, even those with the most chaotic processes, to organize their ideas and thoughts. This enables creators to save their creativity in tabs, which they can revisit for inspiration.
Edits is Instagram’s response to CapCut, a popular editing app owned by TikTok. If you have questions about Instagram, TikTok, or any other platform, feel free to reach out, and we’ll be happy to help.
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