In today’s digital world, raising money and bringing awareness to important issues and causes can be challenging amongst the tabloid fodder, celebrity news, and constant influx of content being shared online. Simply put, it’s like jumping up and down in a sea of people at a concert hoping your favorite artist spots you. Being effective with getting your content in front of the right audience requires you to make it convenient for audiences to participate and be trustworthy, which can be difficult when people are actively avoiding spammy links. So what’s the solution to getting people to participate and trust your online content, Bitly.
Bitly helps businesses shine by transforming their links into powerful tools that can be used by nonprofit organizations, crowdsourcing, fundraising, donation pages and more. We work with thousands of businesses and individuals to take their unique links and make them powerful marketing assets that can be tracked, customized, and are safe and reliable. These causes are too important to risk bad or broken links which can affect the traffic, engagement, and online experience a visitor has with your content. We’re proud to be a small piece of the puzzle for an organization, individual, or business looking to increase the visibility of their cause and get the support they need to be successful.
Check out these five examples of how customers are using their Bitly links for good.
- QR Codes to Direct News Viewers Towards Support Page
Kyle Clark from the local NBC News in Boulder, CO offers up Words of Thanks every week to help raise awareness and provide support to nonprofits. A QR Code directs viewers to a page with all of the details on how they can support it with a simple scan of the QR Code from their mobile device. This can be accessed by any viewer, no matter where they are, and directs them to a page with all details on how to support. QR Codes can be instantly generated using any of your Bitly links and create connections that are convenient, quick and trustworthy.
2. Boulder Theater Promoting Their Fundraising Event
The Boulder Theater promoted their fundraising event held on February 4, 2022 that directly benefits those affected by the Marshall Fire using a Bitly link on social media. By sharing the link via their social media they are driving people directly to purchase tickets and ensuring a trusted connection with a reputable link management platform. They also used a custom back-half (http://bit.ly/MusicForMarshall22) to create a more recognizable and clickable link for audiences to engage with.
3. A Precious Child Using Links to Donation Page
A Precious Child used Bitly to help those affected by the Marshall Fire by using a link to promote their donation page filled with 1500 Amazon wish list items. The link takes audiences directly to a wishlist page of donations where they can share, donate, and learn more about the initiatives of the organization. You always want to use a trusted and secure link when requesting any financial transactions that would require people to share sensitive information.
4. First Responders Trusting Bitly to Share Critical Information
The Colorado Division of Homeland Security & Emergency Management trusts Bitly for sharing their most important information with the public. They regularly share information via their social media account to keep residents informed of major disasters, highway information, and government news. Timely and sensitive information should always be shared with reliable and secure links that will ensure a good online experience for the user that quickly relays your message.
5. News Outlet Sharing Information Via Social Media
During the Colorado fire, keeping residents and viewers informed with timely and relevant information was extremely crucial through the recovery efforts. The Washington Post shared the important stories about the Marshall Fire via social media and their website where they shared the heroic efforts of a couple who saved trapped horses.
We love seeing Bitly links out in the wild being used by thousands of customers in unique ways and are honored to offer a trusted Customer Connections Platform that can provide support for all their marketing efforts.