Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven
What You Need To Know About TikTok Flip Stories
TikTok recently launched Flip Stories, a new feature that allows creators to add a second side to every story, which viewers can unlock with a
Key Considerations for Smart Marketing Leaders Adopting AI
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different