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“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating,Continue readingStrategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Search engine optimization remains an integral part of your brand’s reputation. Google remains the dominant search engine, and its algorithms keep getting more sophisticated (read:Continue readingHow to Improve Google Rankings Through Backlinks