In today’s digital age, businesses have more ways than ever to reach their audiences. Two of the most common methods—paid social media marketing and email/textContinue readingPaid Social Media vs. Email & Text Marketing: Which Packs the Bigger Punch?

Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences acrossContinue readingData-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data

Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences acrossContinue readingData-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data