How to Make AI More Creative: 4 Keys to Better Prompting
When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat
Paid Social Media vs. Email & Text Marketing: Which Packs the Bigger Punch?
In today’s digital age, businesses have more ways than ever to reach their audiences. Two of the most common methods—paid social media marketing and email/text
Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data
Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across