When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion GoogleContinue readingHow to Effectively Target Google Search Ads

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spreadContinue readingWhy Trend-Hopping Can Lead to Brand Failure on Social

As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut throughContinue reading[Research] B2B Influencer Marketing – More Important Than Ever