Meta (formerly Facebook) has invested heavily in AI-driven tools to help advertisers reach the right audience, create better creatives, and achieve higher ROI. But simplyContinue readingWays to Optimize Meta Ads with Meta’s AI Systems

Social media often takes the spotlight when it comes to marketing, with email right behind. However, SMS messaging plays an important role in everything fromContinue readingTips for a Successful SMS Marketing Campaign

“What should our company be doing about AI?” It’s been the big question hanging in the air throughout the last year and a half. AndContinue readingHumans vs. the Machines: Why You Shouldn’t Panic About AI Taking Over Your Job