Marketers have always gravitated toward the comfort of large reach numbers. On the surface, reach promises scale, influence, and opportunity. But outside of rare culturalContinue readingReach: Why Do Marketers Keep Chasing Audiences That Don’t Actually Exist?

After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you nameContinue readingThe Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision

Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—oftenContinue readingThe Greatest Marketing Technology Ever