We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevantContinue readingThe State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future

In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 yearsContinue readingIt’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)

The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hypeContinue readingThe Goals of Automation Tools and Marketing Efforts in an AI World