15 Reasons Your PPC Strategy is Failing—And How to Fix Them
Pay-per-click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on their ad. It is a
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools
The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at