The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hypeContinue readingThe Goals of Automation Tools and Marketing Efforts in an AI World

Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivityContinue readingHow to Build a Re-Engagement Campaign for Inactive Subscribers

Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with theirContinue readingThe New Blueprint For Social Media Marketing Strategies in 2025