Over the last few months, I’ve been working hard to improve the performance of my WordPress child theme. Periodically, I’d introduce an issue in my childContinue readingWordPress Plugin: Create a Simple Daily Theme Backup

Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growthContinue readingHow to Sell to Executives: A Comprehensive Guide

Retail has transformed as consumers increasingly blend their digital and physical shopping experiences. Two key behaviors have emerged: webrooming and showrooming. Understanding these patterns isContinue readingModern Shopping and The Amazon Effect: Understanding Webrooming and Showrooming