Without the right tools, acquiring, converting, and maintaining customers can be an overwhelming challenge. Businesses need seamless solutions to generate leads, convert them into customers,Continue readingDashClicks: The Ultimate Business Software for Lead Generation and Conversion

Pay-per-click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on their ad. It is aContinue reading15 Reasons Your PPC Strategy is Failing—And How to Fix Them

If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented toolsContinue readingGoodhart’s Law: When Marketing Is Not About “Making Money”