For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated contentContinue readingFoursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops

Moments before former President Donald Trump took to the stage at a Montana rally this August, Celine Dion’s 1997 hit, “My Heart Will Go On,”Continue readingStrange Bedfellows on the Campaign Trail: The Tension between Music, Copyright and Political Licensing Agreements

People fascinate me. Give them a fantastic marketing message with a discount, and they’ll walk away, but allow them the opportunity to win a badgeContinue reading10 Tips for a Winning Gamification Strategy