Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website

Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website
Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today.
Starting or scaling a business today means competing visually from the first touchpoint. Customers judge credibility in seconds, often before reading a word of copy.