In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both
Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us… Really? Why didn’t you answer
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach
