Untapping the Power of Data: We Have Yet To See The Real Value of AI in Marketing
I recently spoke with a CTO at an enterprise organization who said he was skeptical of all the talk of AI. When I asked him
How to Measure the Impact of Social Media By Marketing Strategy
Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact
Legal Riffs: Music Industry Alleges AI Is Out of Tune
In late June, Universal Music Group (UMG) Records, Sony Music Entertainment, and other major record labels filed two complaints against two generative artificial intelligence (“gen