We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads,Continue readingCustomer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness ofContinue readingHootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts

Acquiring new customers for your online store can be costly. Many store owners struggle with high customer acquisition costs (CAC) and constantly seek ways toContinue readingSocial Snowball: The All-in-One Platform for Affiliate, Referral, and Influencer Programs on Shopify