Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: WhyContinue readingTools Don’t Make The Marketer… Including Artificial Intelligence

Electronic identification and trust services (eIDAS) refer to a range of services that include verifying the identity of individuals and businesses online and verifying theContinue readingeIDAS 2.0: Paving the Way for a Unified Digital Identity Framework in Europe

Digital has transformed how businesses interact with their customers and understand their market. Social media monitoring, a critical component of this transformation, has evolved fromContinue readingWhat is Social Media Monitoring?