Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everythingContinue readingThe Future of Content: Fewer Buzzwords, More Feelings

Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningfulContinue readingThe New Rules of Customer Engagement

Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company hasContinue readingAmazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising