BuzzFeed Inc. Is Nearing a Financial Cliff—Here’s How It Could Respond
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to
Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships
Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of
IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending