The Impact of a Brand on Consumer Purchase Decisions
We’ve been writing and speaking about attribution and the purchase decision related to content production. Brand recognition plays a significant role, perhaps more than you
Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth
Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022,
Navigating the Intersection of DNA Data and Privacy: Insights from the FTC
On January 5, 2024, the Federal Trade Commission (FTC) published an article discussing privacy issues related to the DNA information that many consumers provide to