Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen’s carbonContinue readingHow Agencies Cut Climate Impact in Ad Production

Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everythingContinue readingThe Future of Content: Fewer Buzzwords, More Feelings

Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningfulContinue readingThe New Rules of Customer Engagement