Find out what TikTok is and why it matters to marketers, plus get step-by-step instructions, tips, and examples, to help you create highly-engaging content. Now’sContinue readingWhat is TikTok? The Ultimate Guide To TikTok Brand Marketing in 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiencesContinue readingBrand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for theContinue readingConversational marketing: What it means for your social media strategy