The Zero-Cost Problem: Why SPAM Dominates Social Media (Including X)
For two decades, the economics of spam have remained unchanged. It costs nothing to send a thousand messages, a million mentions, or a billion impressions.
Social Media ROI by Industry: 2025 Benchmarks, Metrics, and Strategies
Social media is no longer just a branding or awareness channel; it has become increasingly integral to business outcomes. Yet one of the most prominent
Have You Asked AI To Provide Your Online Persona? Here’s Mine
Artificial intelligence (AI) now makes it possible to retrieve and analyze one’s online persona with a level of depth and objectivity that was previously impractical.