Artificial intelligence (AI) is now a practical part of marketing technology, especially in influencer and key opinion leader (KOL) marketing. For B2B growth teams, theContinue readingHow AI Is Reshaping Influencer and KOL Marketing for Modern Growth Teams

Every few years, a familiar refrain resurfaces in marketing and social media circles: follower counts do not matter, engagement is everything, ignore the vanity metrics.Continue readingWhy Numbers Matter

B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cyclesContinue readingWhere to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)