Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now considerContinue readingConverged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference

Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, oneContinue readingHow to Pitch an Influencer, Blogger, or Journalist

In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies,Continue readingThe Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth