Influencer marketing has evolved from an experimental channel into a core pillar of modern marketing strategy. As audiences grow increasingly skeptical of traditional advertising, trusted
Customer expectations, especially mine, have shifted dramatically over the past few years. Today’s customers are informed, digitally fluent, and increasingly impatient with unnecessary friction. They
Forget diet scams and dating ads. One of the most dishonest forms of marketing today is personal branding—especially when practiced by people who publicly preach
