After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you nameContinue readingThe Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision

Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—oftenContinue readingThe Greatest Marketing Technology Ever

After nearly twenty-five years of publishing Martech Zone, I’ve never seen the ground shift beneath us as violently as it has these last few years.Continue readingThe Slow Unraveling of Digital Publishing — And Why I’m Betting on Radical Reinvention, Not Retreat