Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes itContinue readingRuler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution

For modern businesses navigating the shift to recurring revenue models, monetization has grown far more complex than simply selling a product. Pricing innovation, payment preferences,Continue readingZuora: Mastering Monetization Across the Subscription Economy

Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in aContinue readingMaximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation